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Starbucks is a renowned retailer of coffee across the world as it is a multinational company. The company began operations in 1972 in Seattle, US, but has since then expanded to other nations like the UAE. Starbucks offers its customers high quality coffee products as well as exemplary customer service. Other than coffee, the company offers beverages and equipment like coffee makers. Starbucks operations in the United Arab Emirates began in 1996 as the company expanded to various nations in Asia. The main reason why Starbucks entered the United Arab Emirates was to increase its market, to realize more sales due to an expanded market. The consideration made before moving into the UAE was that the population in the nation has a huge discretionary income, which would allow residents to indulge in purchasing Starbucks products.
Starbucks has opened 15,011 stores all over the United Arab Emirates. The company is known as a reputable one with high quality in comparison with its close competitor, which is Costa. Notably, the fresh and high quality products, which Starbucks has been offering since its inception, have done a lot to attract consumers in the UAE. Starbucks uses different distribution channels as the company ensures its products flow from the suppliers to the customers with the facilitation of a supply chain operation team. Moreover, inventory management is used to ensure that supply of raw coffee which the company runs on is kept constant. Lastly, the company forecasts higher sales, for instance, in the wake of promotional activities like the recent incorporation of local music in the firm’s stores across the UAE. In terms of operations, the company’s management and employees follow an organizational culture that respects the UAE traditions. Operations in the company are generally guided by the maxim of thinking globally and acting locally.