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An organization strategy is a plan of how a particular organization would wish to grow in time to meet the objectives and its activities to fulfill them. To come up with an organization strategy, individuals should compare the current state of the company with the state that they wishe to attain for purposes of highlighting the differences and coming up with a plan of what will be done to attain the targeted state. Strategy is a plan that gives an organization some sense of direction and scope over a long time. It helps the organization to plan its resources despite the tough environment in order to provide the market needs and fulfill the shareholders desires. Strategies range from the business at large to the specific people performing it (Burton et. al. 76).
Managing strategy deals with using decisions that are strategic to answer questions, such as the direction of the organization in long term, the competing markets and the activities involved. It also entails how the organization can perform better than the competing markets and resources that the organization requires for healthy competition. In addition there are the factors of the internal environment affecting the ability of the organization to compete as well as the power of the stakeholders.
There are three components of strategic management in an organization: analysis, choice, and implementation of strategy. The analysis of strategic planning is concerned with the strength of the organization’s position and the understanding of the significant factors that are external and determine that position. Strategy choice deals with identifying the expectations of the stakeholder’s nature, finding relevant options, and evaluation as well as selection of the options of strategy. Strategy implementation is executing the selected and analyzed options of strategic aspects into the organization’s operations (Heracleous 102).
Organizations should concentrate more on getting the questions right i.e., they should understand their objective or their main aim to plan and come up with a strategy to approach them. Without specific objectives or if the organization does not aim at making a profit, then they do not need a strategy. An organization needs to know what they need and what they have to achieve, that is, what they would wish to have, to come up with an effective strategy.
Individuals in an organization need to understand the activities and objectives of the firm before settling down for any strategy as there is urging for transforming these strategies into the actions of individuals in organization performance. Organizations should concentrate on the need to achieve a maintainable performance in order to motivate individual growth, value-oriented headship, and understand the human dynamics recognizable in the strategy (Jensen 203).
An organization will need a strategy to learn and come up with decisions that will help in the organization’s growth. A strategy gives the organization control against any force coming externally. It is a tool of making decisions and allocating resources. The strategy helps to unite people in the same organization in order to build teamwork for advantage of better performance. It also helps the organization to match the capacity of the organization with the needs of the community. A strategy gives the organization motivation, creates trust and cohesion among the individuals of that particular organization (Worthington and Britton 133).
Before an organization comes up with a strategy, the staff or rather the stakeholders should obtain right skills and tools necessary for both formulating and implementing a strategy. For purposes of change management and ambiguity, strategic leaders are required to bring or come up with ownership and build alignment in their work groups for efficient implementation of change rather than giving only the sense of direction.
Organization officials should always start with an analysis of the organization or the operation environment before developing a strategy. They should also evaluate and highlight the weaknesses and strengths of their competitors. With all these in mind then, they can come with a very effective and efficient strategy to conquer their competitors through the formation of a competitive advantage. To attain this, the organization may choose to differentiate itself from other competitors using premium prices or low costs (Naoum13).
The organization concerned should learn and understand the ambitions of each individual in the organization, the philosophies of the business, and manager’s ethical beliefs. A strategic plan is a factor of proper understanding of external and internal issues that affects the organization’s objectives. An organization should first familiarize itself with the market and products it is willing to provide before coming up with techniques or in other words marketing strategy for them.
In conclusion, the logic behind the entire discussion is that the organization’s environment of operation determines the strategy. The structure of the organization is the foundation and designer of the organization strategy. It is clear that only three factors determine a perfect strategy: conditions of environment, organization’s resources, and the organization’s capabilities and strategic set of mind. The organizations should understand their main goals and the factors influencing these goals in order to be able to formulate an effective and efficient strategy. With such knowledge on strategic planning, managers should be in a position to run their organizations effectively without encountering much uncertainty and barriers on the way.